MyShop

Loyalty marketing campaign providing access to retail vouchers.

My roles:

  • Interaction designer
  • User Experience designer
  • Front-end designer
interface

Abstract:

  • Mobile-first
  • Partnership with a shopper centric agency
  • Manufacturer promotions
  • Loyalty marketing rewards

Successful Results:

  • Proposed and implemented website design & development
  • 300,000 daily engaged members

Product: Email

desktop

The Problem

  • Loyal members need rewards
  • Other programs have confusing and complicated retail limitations
  • Web processes need to be considered for mobile interaction
user

Process Sketches

Mobile notifications Specific article with ad placement

Email main nav

Wireframes

Email main nav

Voucher main nav