iRetail

A web portal that provides members with exclusive retail shopping deals.

My roles:

  • Interaction designer
  • User Experience designer
  • Front-end designer
interface

Abstract:

  • Mobile-first
  • Integration of transactional reporting
  • Over $358 million has been contributed to the community
  • 6 digit ID number for unique tracking
  • Targeted by demographic information
  • Supporters who shop, earn for their school or nonprofit

Successful Results:

  • Proposed and implemented website design & development
  • Users are 183% more engaged with iRetail than other incentives
  • Over 100,000 successful transactions

Product: Main page

desktop

The Problem

  • Partners need a way to engage with consumers
  • A large supporter base that has potential
  • The online mall concept is dated
  • Plenty of opportunities to encourage purchase transactions
user

Process Sketches

Specific deal main nav

Homepage Specific article with ad placement


Wireframes

Mobile Homepage main nav

Mobile Homepage (12-column responsive framework) main nav


Demographics

  • A large female audience
  • A household of three or more
  • A household income over $90,000
  • High tech user base

demographics